If you want your website to rank well in the search engines, then it is essential to make sure that your web designer is familiar with how search engines work and how he should set up your site to maximise you search engine potential.
Your website should work like an extra member of your sales team, driving qualified leads to your sales staff for them to convert for you. The job of your website is to appear in the path of existing targeted traffic, and to convert that traffic into either an email inquiry, a phone call to your sales team or a request for more information. At very least, your site visitors should leave you with their name and email address so that they can be contacted at a later date.
List building is an important aspect of building your web reputation, but the primary function and purpose of your website should be to sell your companys product or service. If however a given prospect decides not to buy your product or service, then you should endeavour to make your website make them want to sign up to your newsletter.
Basic web design is also very important. So often we see sites that look visually fantastic, but due to being designed as one piece of flash, are totally unsuitable to be optimized. Effective search engine optimization relies upon many onpage factors being present. The basics of the search engines operation depends upon the search engine being able to read your page. A search engine can only read the words that you place on the page, if you want to rank for Fish tank but the words do not appear anywhere on your page, how can you expect a computer to know that is what you wish to rank for?
There are over 100 factors that a search engine looks at on a given page and then decides what to rank you for. Each of these factors adds weight to your keyword if they are optimized for it correctly. There are many badly made sites that have not had attention paid to all of these factors and so do not rank well in search engines. Site building software like Joomla is limited in many of these factors and is not ideal for ranking well in search engines.
If you are serious about getting to the top of a search engine ranking to get the most from your site, then it is important to do some research of your own into SEO first before you commit to paying thousands of pounds for a website to ensure that you dont end up with something that will never perform well in search engines.
Many web designers are unaware of the requirements needed for effective SEO and so are still delivering websites to their clients that are not good enough for the modern Ecommerce environment.
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