There may be several reasons why hiring a conference, meeting room or IT training room is a better idea than hosting the event yourself. Firstly, there is availability: do you have such a facility available in house and is it custom-made for the event you have in mind? Perhaps your organisation has a meeting room or perhaps several; but, are you confident of having the room available on the day(s) required? Is it possible that someone will pull rank on you at the last moment, claiming that something has come up which is far more important than your event and requires the facilities you were relying on.
One situation many organisations find is that they have an in-house meeting room large enough to accommodate your event but woefully lacking in the necessary facilities. A typical example is a company wanting to arrange an IT training program and planning to use a meeting room. The meeting room offer the necessary space but little else that is required to run an IT training programme. PCs or laptops may have to be hired for the duration of the training and they will have to be configured with the necessary software, plugged in and possible wired in to the company network so as to allow internet access. This will probably take your IT department an extra day and may therefore necessitate and extra day's hire.
Even when you manage to organise everything, get all the necessary resources together and hold the event in-house, there is always the spectre of interruptions. Due to the simple fact of being in the building, it is almost certain that some key personnel will be nabbed at some point during the day and will disappear for some of the time.
Another argument for having a training session or meeting at a hired meeting room or training room is where you want to invite staff or clients from different offices or different organisations. Here, you can try to find the location which is convenient for the greatest number of delegates attending.
Are you planning to give a seminar or presentation aimed at your existing client base? If so, you need to get your Microsoft Excel expert to do an analysis of their geographical distribution, especially of those clients who bring in the most revenue. It's not just a case of holding the seminar at a location which is convenient for your own people. Your company may be based in Merseyside and still have most of its major clients in London and the South.
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